"Think of the frustation you encounter and tuck them into your memory so that you will be sensitive to analagous frustation on the part of computer users"
"One heuristic is to look at the whole task - not just the thing you´ve been asked to design, but the whole task your user wants to accomplish"
" The first principle of interface design, wether for a doorknob or a computer, is to keep in mind the human being who wants to use it. The technology is subservient to that goal"
"In the future , I want less emphasis on "interfaces" and more on appropriate tools for the task. More on user-centered-design. Less emphasis on technology; more on people, and groups, and social interactions. And tasks."