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getaccountaddress is designed for exactly this kind of thing-- it will return the same address over and over, until it gets used (until somebody donates). After that, it returns a different address...
Of course, if "the public" is grabbing the donation address off your "Donate to Us" page, they could generate a list of donation addresses, add up the donations received on all those addresses, and figure it out. Depending on how many donations you're getting that might be easy (scrape the page once per day) or hard (if you're getting dozens of donations per day).
You could make it much harder for anybody to figure out how much you're getting in donations by randomly donating to yourself (using the same address returned by getaccountaddress), preferably from a wallet shared by lots of other people (like a MyBitcoin or Mt.Gox account)...